Baja California Sur beaches receive an average of 40,000 visitors each week.

Indirectly, this influx also reactivates other sectors such as retail, the cultural sector, and technological and administrative services.

La Paz, BCS – August 5, 2025. Baja California Sur's beaches have reached a notable influx during this summer 2025, with an average of 40,000 weekly visitors , according to data compiled by the state's Ministry of Tourism and Civil Protection. This constant flow of tourists—national and international—is concentrated mainly in destinations such as Los Cabos, La Paz, Loreto, and Mulegé , reflecting a solid reactivation of the tourism sector and a high season with positive impacts on the local economy.

This increase is attributed to a combination of factors: intensive national promotion of the destination, air connectivity with the United States and Canada, the attractive climate, and improvements in tourism services and infrastructure. Visitors also praise the safety, cleanliness, and natural beauty of the Southern California coast.

Which beaches receive the most tourists?

According to preliminary figures from the BCS Tourism Observatory and municipal reports:

• Los Cabos accounts for approximately 55% of the weekly total , with beaches such as El Médano, Chileno and Santa María among the busiest.

• La Paz maintains a constant influx in Balandra, El Tecolote and Pichilingue , which receive about 20% of visitors.

• Loreto and Mulegé are experiencing a moderate but sustained increase, especially in Bahía Concepción and Playa Santispac, thanks to road and recreational tourism.

Economic and social impact

Beach tourism directly supports thousands of local workers and businesses : hotels, restaurants, transporters, street vendors, tour operators, fishing cooperatives, and cleaning and security services. It is estimated that summer 2025 could exceed 2.5 million cumulative visitors if the trend continues through August.

Indirectly, this influx also reactivates other sectors such as retail, the cultural sector, and technological and administrative services.

Challenges: sustainability and security

While high attendance is a positive sign, it also represents significant challenges:

• Environmental care : Tourist pressure in areas such as Balandra, Espiritu Santo and Cabo Pulmo requires continuous monitoring to prevent ecological damage.

• Waste management : The increase in trash on beaches and common areas has prompted voluntary cleanup campaigns and increased public services.

• Safety and prevention : Civil Protection has intensified water patrols and surveillance during peak hours to prevent accidents, getting lost, or incidents due to alcohol consumption.

  
  

Recommendations for enjoying and caring

State and municipal authorities recommend:

• Arrive early at the beaches to avoid overcrowding and have a better experience.

• Respect the maximum load regulations in protected areas.

• Take your trash with you, use biodegradable sunscreen, and avoid harming local flora and fauna.

• Follow the instructions of the rescue teams and avoid entering the sea under the influence of alcohol.

• Consult official sources for radiation and temperature levels to prevent heat stroke.

The summer season in Baja California Sur is in full swing, and with it comes an extraordinary opportunity to strengthen tourism, the economy, and the state's image as a safe and responsible destination. Reaching an average of 40,000 visitors per week reflects not only the beauty of its coasts but also the coordinated efforts of thousands of people working to offer an unforgettable experience.

From BajaSur360 , we will continue to provide timely, contextual, and local reporting on the pulse of our state.