Tourism in Baja California Sur Remains Strong Despite U.S. Travel Advisory

 A Level 2 advisory urges awareness due to risks like violent crime, kidnapping, and terrorism, but does not ban travel

La Paz

Baja California Sur – Thursday, August 14, 2025. Despite the U.S. Department of State upgrading its travel advisory for Mexico to Level 2: Exercise Increased Caution, popular destinations in Baja California Sur—such as Los Cabos, La Paz, and San José del Cabo—continue attracting tourists, with no significant wave of cancellations or drops in hotel occupancy reported.

What does the advisory mean? A Level 2 advisory urges awareness due to risks like violent crime, kidnapping, and terrorism, but does not ban travelor impose specific restrictions in BCS, unlike certain other states facing Level 3 alerts. Essentially, this is a precautionary notice and does not reflect a crisis in our region.

Why this matters for BCS residents

1. Tourism as economic backboneContinued tourist arrivals sustain local businesses: hotels, restaurants, shops, and service providers—essential to BCS’s economic health.

2. Accurate messaging amid alertsIt's crucial to share that the advisory doesn’t cancel travel and that BCS remains safe. Clear communication prevents unwarranted concerns.

3. Strengthening security and confidenceLocal authorities should maintain coordination, reinforce safety protocols, and communicate with tour operators and foreign missions to uphold confidence.

4. Competitive positioningThis moment offers a chance to highlight the region’s hospitality and safety, making BCS stand out among competing destinations.